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The Value of Media-Generated Referrals

Ergonomic Considerations in Placing Technology
in the Dental Office

Attitude is Everything

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The Dental Angle, formerly known as Dental Success, is an online magazine offering insightful perspectives on the business of dentistry through articles submitted by prominent dental professionals. Dentists looking to improve their practice management techniques and other issues pertinent to the dental industry are encouraged to check back often. The site is managed by Futuredontics, Inc.

Futuredontics, Inc. has pioneered the business of matching patients with dentists through an easy-to-remember toll-free number, 1-800-DENTIST. Since its inception in 1986, 1-800-DENTIST has become the consumer choice for finding a pre-screened dentist in their area as well as the most effective dental referral service and cooperative advertising program in the nation.

The company's fundamental mission is to inform the public about modern dentistry and the importance of making regular dental office visits. This goal has been achieved consistently through the use of high-quality commercials, which air 4,000 times each month on network television.

In January, 2002, Futuredontics/1-800-DENTIST added a new component to its advertising program through the acquisition of Dental Referral Service (DRS), a telephone directory and Internet-driven dental marketing company. Over the years, more than $140 million has been spent on advertising that has informed millions of consumers in 131 major media markets nationwide about these two great resources for finding a dentist. And with the recent successful launch of 1800dentist.com, the company is poised to capture its share of online consumers as well.

More than 100,000 consumers each month turn to the 1-800-DENTIST and DRS brands for a referral to a pre-screened dentist who can meet their dental health needs. Over the years, Futuredontics' advertising campaigns have not only generated millions of dental office visits and over $1 billion in dental production, but have also established
1-800-DENTIST as one of the most recognizable consumer brands in the dental industry.

Visit 1800dentist.com and Futuredontics.com for more information.