Spring 2003

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Instant Ortho Made Easy

Attitude

Breaking Down the Money Barrier


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Instant Ortho Made Easy

By Tom Orent, DMD.

Would you like to significantly increase the number of terrific cosmetic cases you're currently performing? Become the local expert on "instant orthodontics." It is the hottest esthetic "quick fix" we offer today. A large number of new cosmetic patients to my practice, the Center for Esthetic Dentistry, are looking for that non-orthodontic quick fix. Done well, the results are spectacular. Patients, dental team members and doctor alike enjoy a highly rewarding sense of satisfaction from the "wow" factor from seeing these cases completed - often in just two visits.
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Attitude

By Cathy Jameson, Ph.D.

Attitude. What is attitude? We hear and read so much about the "A" word. But what is it-really? And why is it important?

In his classic book, Think and Grow Rich, Napoleon Hill says that attitude is the secret word. It's the difference, the margin between the has-beens, the "almost" fans and the stellar finishers. Attitude, as defined by Webster, is: "The manner of acting, feeling or thinking that shows one's disposition, opinion, etc."
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Breaking Down the Money Barrier

By Patty Spannagel
Senior Member Consultant, 1-800-DENTIST ®

Why should you take the time to encourage a caller who says they have no money to come into your dental office? Good question. We certainly see red flags waving in front of us when we hear those words, "I have no money," but what most callers leave off the end of that sentence is "for dentistry." The majority of people do not budget money for dentistry. Therefore, when it comes time for the "avoider" patient to see a dentist, the initial reaction is, "I can't afford to go." Money then becomes the barrier preventing them from coming into the office.
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